Papermark commented on the following stories on BizSugar
Good question, Heather. I would recommend starting each post out with the checklist and make sure you're hitting the mark within each area. Sometimes we don't get a response because the post or the topic is too bland and it needs depth or unique thoughts. But generally, if you're writing questions that your target audience really is searching for, you'll do well. It has helped me to track the performance of my posts on a content spreadsheet. We can't track what we don't measure, right? This has helped me see patterns of what people respond to."