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Asset Based Marketing: Where Content Meets Design
"Great post Sarah, I think you have nailed a profound definition here. As a web & print designer I can absolutely identify with this angle, I often find I achieve my best results via collaboration with independent copywriters like yourself. Further, I am a big advocate for clients building up content "assets" as I have seen the benefit first hand. In my opinion, successful marketing is a sum of all parts, which includes: practical preconceived strategy, holistic planning, original concepts, idea's & words as well as inspired custom design. I am truly excited by this concept!"