Stephanieward commented on the following stories on BizSugar
Great question Heather! One way is to only take on one new strategy at a time. And to choose one, it's important to take a close look at which one is the most suited to your business as audience (are your ideal clients receptive to the new strategy). And at the end of the day, there's no guarantee. Experimenting is a big part of marketing. The key is to keep doing strategies that work as you experiment."
Great question Martin! Think about some concrete examples that you can use as metaphors for social media. It's like a virtual handshake or phone call. It's like sharing a hot cup of coffee with a client, virtually. Maybe you can share a concrete example of a client who had a complaint and how it was resolved. You can also think about the concrete benefits that a company gets by using social media. Hope this helps. If you're willing, please share what you come up with here."
Excellent Martin. Indeed, Common Craft is one of the original creators of 'explainer videos' and here is a link to more companies that do similar things: http://www.moreofit.com/similar-to/www.commoncraft.com/Top_10_Sites_Like_Commoncraft/"