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Facebook ads can have a big impact for small businesses with niche audiences.

Trying to decide whether this is worth your investment? Based on my extensive experiences working on paid Facebook content, I’ve got some Facebook Ads best practices and examples from one of our clients that can help y Read More

​A new report shows that companies can reach customers successfully via email content.

The Q4 2012 North American Email Trends and Benchmarks report shows that content for lead generation purposes has an impact when businesses take advantage of smart marketing features. For example, triggered me Read More

​Few companies have contact forms on their websites, which prevents them from contacting their site visitors. Lead-generation forms can go overlooked by even the most savvy name brands. Small business owners who follow the basics of internet marketing know that these forms, coupled with effective C Read More

Implementing the growing technology, however, is more difficult than just plug-and-play. Without a proper deployment, major problems can occur. Read More

In a recent article for Inc. Magazine, entrepreneur Curt Richardson drew on his experience to show how maintaining a focus on its core values can give a company strength and allow it to thrive over time. Read More

On June 25, Microsoft announced that it had reached an agreement to acquire Yammer, Inc. - a provider of enterprise social networking software and services - for $1.2 billion. Read More

Businesses must adopt a long-term perspective when analyzing existing IT tools and deciding which new processes can remain in place as the company grows. Some tools and processes may become so stretched as businesses expand, that they lose their effectiveness or become too bogged down. Read More

In an uncertain economy, many small business owners are increasing their efforts to keep their companies successful by continuing to work after leaving the office and performing tasks while on the go. According to a study by business software provider Sage, owners are turning to mobile technology t Read More

As much as people in business are often stereotyped as constantly talking about "doing lunch sometime," most executives would rather just talk in their office for a few minutes and there's a simple reason for that.

Going out to lunch is a major time sink. Read More