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Unleash a secret landing page weapon that will take conversion optimization to a whole new level. This article will go below the surface of conversion optimization and explain the hidden factors of psychology that can completely change the way a landing page looks, feels, functions. It has to do wi Read More

Customer loyalty is critical for businesses. Here are five data-based strategies to help your business develop a clear plan that leverages social media. Read More

Microconversions provide a different lens through which to understand the buying funnel. Here's a closer look at what you need to know. Read More

You need qualitative and quantitative data to build a successful CRO strategy. Here are some of the places to look for it. Read More

Software Advice's Online B2B Buyer Behavior Report provides research and insights that could help you improve B2B conversions. Read More

Referrals and word-of-mouth marketing can make a significant difference to your business bottom line. Here's how to get your happy customers talking. Read More

A flexible analytics architecture allows you to get more actionable data faster. Here's one approach which combines two of the most popular solutions. Read More

PPC conversion rates throughout the funnel rely on optimizing several factors. Here's a closer look at several strategies to improve your ad groupings, keyword selection, and copywriting. Read More

Attribution modeling is getting tougher in a multi-device world. Here we take a closer look at the problem and it's impact on conversion optimization. Read More

OptiCon 2014 featured some great sessions about A/B testing and Conversion Rate Optimization. Here are some highlights. Read More