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There’s this common idea that the internet made “going global” an easier prospect for business owners. Sounds pretty logical too. After all, the web has created a digital world where everyone is connected. That kind of reach was barely even possible 20 years ago and even then it was only the bigges Read More

Raise your hand (or double click your mouse) if you have solved a debate with your significant other or co-worker using a one-word response.

One of the most important techniques AdWords advertisers use to maintain the cost of their accounts and improve performance in single keyword ad groups (SK Read More

Google Offers First Peak at New AdWords Redesign, Features? Most of Google has already gotten a Material Design makeover—except for AdWords. Updating AdWords will not only cement Google’s design makeover across its most important services; it will also make its platform a whole lot more usable in a Read More

You may have heard that data is money when it comes to marketing, giving you a focused approach to targeting the most profitable people to your business. Today we’re going to look at one small example that can make a huge impact on the performance of your Adwords campaigns – ad scheduling.

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After announcing mobile search has overtaken desktop in 10 countries, Google has announced a string of new AdWords products, geared towards smart phones users. Of course, we didn't need Google to tell us mobile has overtaken desktop, but it was the perfect time to make it official before Jerry Disc Read More

One of the main mistakes people make in setting up a AdWords account is they forget to add negative keywords. This isn't really their fault as Google don't.Using 'negative keywords' and your PPC profits can increase dramatically. And with the recent AdWords close variant update, now is a good time Read More

Google AdWords remains the dominant force in paid search, where businesses invest the majority of their PPC budget. It’s been a good year for Bing Ads, display networks and Facebook too. Which shows more businesses are turning to PPC as the marketing environment changes. Read More

As a companion to your desktop account,this Google AdWords app aids you remain associated with your advertising campaign from anywhere, utilizing your Android smartphone. Read More

Few understand the power of AdWords scripts, and even fewer still use them to capacity. So here's a look at how to use them to their fullest Read More

If you’ve been keeping up to date with AdWords news you may have heard that Google AdWords announced a new ad extension to help advertisers stand apart from the crowd and get more clicks. This brand new extension was referred to as the Callout Extension and it helps improve click-through rate (CTR) Read More