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Video content has experienced a dramatic growth over the past two years. This fact is not surprising because this channel has many advantages to deliver information to a potential customer. Let’s review what preferences video content is able to give to online stores. Read More

There are a lot of SEO questions from merchants concerning the structure of the online store, effective URLs, Titles, H1 and so on. In this article we’d like to provide the algorithm of the semantic kernel development which can help us address the most problematic SEO issues. Read More

At first thought, it may seem that free products are useless for an online store. It is true that they can’t generate profit but they can have a positive indirect impact on sales. How exactly they can do that is what we are going to review in this article. Read More

There are common mistakes, why visitors leave an online store very quickly. Bounce Rate is the indicator which shows this very clear. If it is very high, for the online store owner it is a reason to worry. Why it happens and how to correct the situation. More information is here. Read More

There is an opinion that and tags have to be identical for some reason, while the experts explain that it is necessary to diversify the various levels of headers on the page. So there are two different points of view. Let’s try to clarify the issue. Read More

After New Year holidays, many owners of online stores have problem that their sales decreased. It is understandable. People spent a lot of time for shopping during Christmas time and now it's a period to save money. What can you do in this situation? Some tips are discussed in this article. Read More

It is a fact that many purchases are unplanned and even unexpected for buyers, as the decision making process may only be based on feelings and emotions. Let’s review some ideas for increasing the share of impulse purchases in an online store. Read More

In this article we review some important flows of an online store where various mistakes can take place and lead to loss of customers. Read More

In this article we will review two very important segments – B2B and B2C clients, and we will try to analyze some important characteristics of these segments for the e-commerce market. Read More