BizSugar.com › User › IzaakJC › Submitted

For businesses, it takes ten times more effort to convert a new customer than sell to an existing one. Moreover, it is estimated that existing customers make 67% more expenditure than newly acquired customers... Read More

We live in a world where advertising is so prevalent in the landscape it practically blurs into the background. The near-constant sensory assault of advertising jades us into tuning out its messages, while businesses are forever trying to find new ways to get in our heads... Read More

Just like with any product, your business app needs to gain traction to become successful. In other words, people need to know that your app exists, and then fall in love with it... Read More

Everyone is already aware of the fact that online consumers are quickly moving towards their mobile phones from their desktops. A large chunk of the modern customers’ content consumption along with purchasing power has shifted to mobile devices... Read More

There are more than 200 well-known social media platforms currently in operation, and even when you trim the list to only the most widely used, you’re still looking at 20+ platforms. So it is easy for small business owners to feel overwhelmed... Read More

When you're creating and promoting a mobile app, it can be tough to know which tools to use for things like A/B Testing, App Store Optimisation and Analytics. That's why we put together this handy page with hand-curated tools to help fellow app fanatics find what they need.

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Creating and distributing content is easy when compared to the work required to lay the foundation of your content marketing strategy – and that’s assuming you actually did what is required for your content strategy... Read More

One of the most demanding challenges facing all businesses with content marketing strategies is producing content. For larger businesses, it is the task of finding a steady stream of topics to write about, while smaller businesses have the added burden of finding time to actually produce the conten Read More

For someone more accustomed to traditional forms of marketing, content marketing can be a little bewildering, especially if you make the mistake of Googling a definition of the term. It helps to remember that content marketing does not replace traditional marketing, but complements it... Read More

With its rapidly updating feed, Twitter can be a great source of news and information for anyone, not just small business owners. But follow too many people and it becomes difficult to find the value in between the mundane... Read More