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If you think that your call-to-action is the only way to get a prospective buyer of your products or services to actually click on that button then there’s this thinking that offers up some similar “pushes” towards that conversion (reprint here from our book “Online Marketing Success.”) Read More

Okay this isn’t breaking news as it goes back a week or three, but Google has confirmed that yes – the “how we rank” your site quality has changed and that for openers is a confirmation about how many of us SEO practitioners saw the whole thing unfold.

Beginning just after the first week of May Read More

Okay, so you know your site needs SEO – it’s the only way to organically send you the much needed traffic to generte enough leads and potential customers that you know of (us too!) and while yes, PPC works today – it costs $$$ that as yet you just don’t have.

If you’ve ever “been there” then you Read More

Some of you know – perhaps more than I’d imagine, that I am a writer. I have been one since 1977 when I had my first short story published in “The Highway Bookshop Press” a small 36 pages newsletter way up north in Cobalt, Ontario. Made me smile. Saw my name in print. Made me not a single penny, bu Read More

Many of you may know that I’m new to self-publishing, having had other non-fiction books published in the traditional mode before. But the foray into self-publishing is a process that I took up just last fall and my first book “Online Marketing Success!” is selling and the reviews are coming in!
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Okay, weeks about over – short one that it was with last Monday being our Canuck national holiday, but hey even I was surprised at how much work you can cram into just 4 days, eh!

That said, some new things we’re watching over in GoogleLand…the changes to their main algo are interesting as we t Read More

Okay, we’ve all been there…and some of us it appears get more hassled by poor Customer Experience (CX) than others and at my age that’s something I well know!

But if you’ve ever been an entrepreneur, a person who has had their own business whether it be owning a restaurant or a SaaS company or e Read More

Your site is up, live and running…your PPC Campaign has just been planned and developed and your impressions are starting to increase…and your click-thru-rate is increasing…but conversions suck.

Welcome to the world of PPC and the issues that many many SMBs face…what to do with the landing page Read More

Perhaps few of us really know what it’s like to be recognized by your community – in this case the #HamOnt Startup community for your contributions to the whole ecosystem !

But again last night, our Innovation Factory presented the 2015 Mark Chamberlain BigDifIZEN of the Year award to Jay Rose Read More

Regulators, particularly securities regulators, are normally a conservative and risk averse lot, generally preferring fraud prevention to economic efficiency. However sometimes they can come up with some brilliant pieces of economically empowering regulation, particularly when pushed by the politi Read More