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In this whiteboard Friday video and post, Rand Fishkin of Moz.com lays down a challenge to content marketers. He also shares the criteria for producing unique value-added content that stands out in this crowded web. He touches on Five Criteria Points... Read More
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You just spent weeks, maybe months, maybe even years planning or building your business, why would you only spend five minutes building a website that is suppose to help showcase that same business? It just doesn’t make sense... Read More
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While website builders such as Wix.com seem like a dream come true, but before jumping in, there are several factors you need to consider... Read More
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Avinash Kaushik goes beyond mere human metrics. He introduces 4 new social media metrics that help businesses align their campaigns to the bottom line.

1. Conversion Rate
2. Amplification Rate
3. Applause Rate
4. Economic Value

Learn about the MOR effect Read More
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