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There is good reason for the popularity of pay per click web advertising. It works. It works for the advertiser. It works for the website it's placed on. It even works for the customer. Read More

What is the difference between passive and intrusive advertising? The answer changes depending on who you ask. Read More

In this article, I'll discuss the 8 factors that determine newspaper advertising costs. Once you've tracked down a newspaper advertising rates card, you're then faced with the delightful challenge of making sense of it all. Instead, newspaper advertising costs depend on a number of factors, some of Read More

Name awareness is the degree to which customers are aware of your company or product name. If you are a business trying to capture your fair portion of market share, name awareness is an essential tool. Read More

Is TV advertising affordable for smaller businesses? It can be when the right tools are implemented. Read More

This is a common question businesses ask when placing print advertising. Is color really worth the extra money? The answer isn't all black and white. Read More

Increasing market share takes a concentrated effort. Resting on your laurels won't increase your business, no matter how popular your product or service is. Read More

Get your name out there. Not just your name, either. Make sure people know what you stand for. Make them aware of your company policies, product quality, great service and everything you have to offer. Read More

In business advertising, writing effective ad copy for print advertising can make or break your business. Whether you decide to let a professional do the job or go it alone, there are certain things your ad copy should accomplish. Read More

Print ads and internet ads both draw customers to your business. Still, they may accomplish this in completely different ways. Read More