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Every dollar invested in direct mail yielded a staggering $12.57 through successful completion of the sale.Mobile gadgets have further bumped the open rates by 43%As email marketing continues to become the bread and butter of campaigns, they generate returns up to $44 for every dollar spent.If you Read More

Undoubtedly, B2B market is the largest of all the markets, both regarding of size and revenue. It is all about the marketing of products to businesses or other organizations for use in the production of goods and other general operations. Here are five valuable strategies that will help B2B markete Read More

Seasoned marketers rarely pay selective attention to email open rates. However, it boils down to one thing, and that is the “conversion.” The path leading to sales closure begins with email clickthrough rate.Here Are The 6 Key Strategies For Upping The Email Click Through Rates. Read More

Marketing research has significantly enabled garnering customers, retaining them, and expanding business goals. The market is plush with opportunities, and one needs a working blueprint to prevent under utilization of resources
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With increased competition and profits dwindling, it has become a significant challenge for some of the top companies to retain the old customer and acquire new ones.

Let’s understand the importance of CRM and how it works across all industries for maintaining a good relationship with customers. Read More

SAP is a European based MNC having its headquarters at Walldorf, Germany. It develops enterprise software that helps manage customer relations and business operations. The company was started by five engineers who were working in the AI department of IBM. Read More

Did you know that email can also be used for SEO purpose? It can more creatively be used to get engagement and visibility. Emails play an essential role in off page SEO optimization and help boost website rankings in many different ways. Here we have a list of 7 ways to boost SEO with email marketi Read More

You need to gain new customers, retain old one and most importantly make strategies on how to keep them loyal to your company forever. Making you job a bit easier, we have listed four strategies that can help you in maintaining a long-lasting trustworthy relationship with your social media follower Read More

This infographic shows the IBM history and its timeline with some of the notable milestones dating back to 19th Century. Read More

What’s one of the ideal ways to strengthen your brand's presence in the minds of your customers? How do you engage with your customers without annoying them? An email newsletter. Yes, business newsletters can go a long way. It can build a killer reputation and bring a steady pool of potential clien Read More