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Feedback on relevancy is arguably more valuable than increased visibility in the context of Google AdWords. Pay PPC campaigns open opportunities to collect meaningful data about user behaviour that were not readily available 10 years ago. Google AdWords is an especially valuable tool for increase Read More

What does 2013 look like for small businesses? What are the latest trends and developments? What does every small business need, this year, in order to keep up? If you are a small business owner and don’t want to be left behind by your competitors you need to keep up the pace and you can never igno Read More

Google’s annual I/O conference is the company’s biggest event of the year. Held in San Francisco, Google I/O is primarily a developer conference. Thousands of engineers and software programmers fly out to the event each year to attend panels and get some face time with some of the top execs and eng Read More

When we think of social networks, we think about how they connect us to a variety of different audiences. We acknowledge that different platforms connect us to a variety of different social groups as well as a variety of content and media.
Facebook, for example, is great for helping us to connect Read More

Most attention was given to last month’s Panda update, and the subsequent debate still raging around whether or not is has yet taken effect. Cutts also hit the headlines in the SEO industry for saying that future updates would just roll out within algorithm changes, rather than Google announce it i Read More