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One of the great things about pay-per-click advertising over other forms of advertising is how quickly ads can be modified using measurement of results from split testing of ads Read More

Social media has exploded in recent years in its use to gauge customers' likes and dislikes and to identify consumer buying trends. Read More

Information and tips on creating Facebook Fan pages that will be attractive to customers without pushing them away. Read More

SEOs (and probably a lot of others, too) are celebrating with today's news that Digg will shutter its toolbar and unban all previously banned domains. Read More

The Association of National Advertisers partnered up with BtoB Magazine and 'mktg' to conduct an online survey entitled "Harnessing the Power of Newer Media Platforms for More Effective Marketing" in June of 2009. 172 client-side marketers responded to the survey, and the results are really interesting. The survey illustrates that Social Media Marketing is truly becoming a mainstream marketing me Read More

Working moms are an often overlooked population when it comes to targeting your online marketing. Here is a post on what you can do for working moms with your online program.
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By way of introduction this SEO FAQ: 30+ SEO questions you always wanted an answer to was started by Berlin-based SEO specialist, Tad Chef. He has challenged at least 10 other SEO specialists to create FAQs that will outrank “fake” SEO FAQs for the search term SEO FAQ.

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Today I have two very big announcements. First, SEOmoz is exiting the consulting business to focus exclusively on our software model. And, second, we have an expanded partnership with Distilled, who'll be taking over many of our consulting clients and opening offices here in Seattle. I'm going to talk briefly about both of these below, then add detail wi... Read More

A post on the sitelinks feature in AdWords that is now available for some advertisers.Google has extended their reach for relevancy and choice even further by Offering Ad Sitelinks to select advertisers (Ad Sitelinks will only appear for advertisers whose ads meet a certain high quality threshold).
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This week saw the birth of the Apple iPad. In spite of initial skepticism Steve Jobs has decided that the tablet has a future, and he is right. It will also change the way we search. Pandia argues that publishers should support at tool that lets tablet users safe the web and subscription based content at the same time. Read More