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A franchisor is a franchisor. Period. A lender...is a lender. Period. Lenders lend. Franchisors sell franchises. They shouldn't be lending money to franchisees. Read why. Read More

before you buy a franchise-or any type of business that you want to be the owner of, you must spend time figuring out your budget. It sure beats guessing what it is, when you land on an opportunity to purchase a franchise. Read More

As a franchise owner, eventually you'll have to figure out how and when to exit your franchise business. And, that can be a good thing. Financially! Check out this franchise business infographic! Read More

All industries use jingles and they are even more prevalent in industries were competition is intense, such as the food industry, which is the largest franchise sector per number of units. Look and listen to these...

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Is buying a franchise with a well-known brand a wise play? It is--sometimes. But, you can't control what the "brand" does. For example, lousy PR about an event that occurred all the way on the other side of the country can damage a franchisee's business. Read More

kim Kardashian is a PR machine. That's probably why a franchise called, "Millions of Milkshakes" had her travel to Bahrain for a grand Opening gig. That didn't work out so well. Protests erupted. Read More

You need to find out, (before you write a big, fat, check to a franchisor) if you'll be getting ongoing training once you do become an owner. Business changes too fast these days-to go without up-to- date training. Read More

Don't be afraid of the Franchise Disclosure Document. It's only a piece of paper. Well...actually, it's around 300 pieces of paper written in a language that's eerily similar to English. All kidding aside, it's important for you to read this article, if you're thinking of buying a franchise. Read More

A lot of the people that I’ve advised over the years are former corporate employees who’ve been slogging away…working 70-hour weeks for years. Most of them are trying to avoid long hours, so they avoid food service businesses at all costs.

But, should they?


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Coffee’s steady increase in popularity-$2 billion in sales at McDonald's alone, is linked to not only its being a favored beverage, but also to its being daily consumed by more than 52% of U.S. Check out this report from Franchise Direct. Read More