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One great strategy of acquiring leads is Content Marketing. It will take your prospects from the first level of the buying process to the stage where they become highly interested in your product/service (leads). Read More

Building brand awareness for your business with content marketing is not as difficult as you think. Learn how to do it here. Read More

In the survey carried out by Content Marketing Institute, it was discovered that B2b marketers are using five (5) social media platforms to distribute their content, with Linkedin at the top of the list. Read More

Content Marketing Institute (CMI) recently carried out an annual survey (B2B content marketing benchmarks, Budgets and Trends – North America) in an attempt to understand the ever changing market trends and how content can be integrated into current marketing strategies.Below are some key trends Read More

As a business owner, it is important for you to know the metrics you will be measuring in order to maximize your content marketing efforts. Here, we will be looking at different types of metrics to look at, so as to improve your content marketing strategy. Read More

Measuring effectiveness is important because it will open your eyes to what your audience wants, when they need it and the right medium to pass it across to them. This way, you can invest more in what works rather than guess work. Read More

Creating content is not enough, you need to know how to effectively promote it. There are more than 2 million posts being published daily on the internet and yours will be part of it. No matter how good your content is, it will be useless if no one sees it. Read More

After Google released the Panda and Penguin updates, most people asserts that SEO is dead. However, that is not the case. It is possible for you to still attract search engines attention with a well-written, optimized and high quality content. Read More

It is not enough to have content ideas, you need to recruit professional writers who will help you to create engaging, interesting and high quality content. Read More

Creating the same type of content overtime can be boring for your prospects. This is the reason why you need to learn how to create different type of content that will stimulate your prospects. In this article, I highlighted 10 types of content you need to use to engage your prospects. Read More