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The return on a share study commissioned by ShareThis confirms the conventional wisdom and calculates the monetary value of different form of recommendations using scientific methodology. The study shows clearly that online recommendations trump brands and price when consumers make decisions and th Read More

The geeky folks at kapost created an infographic in which they looked at the key distinctions between Star Wars and Star Trek, and connected them to another marketing passion: content strategy. Read More

Whenever possible, it's a good practice to base your social media choices on data. And to help you out the good folks at leveragenewagemedia created a handy infographic, which gives a clear picture of the key stats for Facebook, GooglePlus, Twitter, LinkedIn, Instagram and Pinterest, and how to bes Read More

Whether there is any real value for brands to run competitions on social media. To separate facts from assumptions, TAMBA conducted an online survey amongst 896 people who have regularly enter competitions. ‘The assumption some promoters make that people who enter competitions regularly are not pot Read More

Whether your goal is to generate sales, grow subscribers or simply increase brand exposure, the following infographic from uberflip will help you figure out how to prove your content marketing ROI. Read More

Twitter and Thearf conducted a study to learn how exposure to brand mentions in tweets impacts the actions of consumers. Here are the key findings: Read More

Here is a well presented infographic courtesy of Bestcomputersciencedegrees which looks at Can Facebook get free or cheap internet access to the world. Read More

Social media has quickly become a place to discover breaking news and a source for directing people to the more traditional news outlets and specific news stories. Read More

If your focus is ROI, then email marketing may be the best method to go for while social media on the other hand, will get you better results if your goal is customer interaction and brand awareness.

The thing is, if you’re having the conundrum of having to figure-out which marketing method to Read More

To help you out the folks at surepayroll created an infographic, offering some tips that help you determine the best and worst time to post on social media. Read More