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Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter?
According to a recent survey conducted by SMMU, 40 percent brands consider Twitter as an effective marketing tool.
Check this infographic below for all the findings from the survey. Read More

Here we look at how the internet is becoming younger and younger everyday, how teens are using the internet and the impact teenagers have had. Read More

The average Internet user spends around two hours a day on social media – yet we hardly spend an hour each day on eating. However social media shouldn’t be seen as mundane or a chore for your company. The channel is an opportunity in itself – by leveraging the many and ever increasing possibilities Read More

How many brands are using custom content? What results are they seeing? And which tools are more popular? Find the answers and more in following infographic. Read More

Did you know that nearly 9 out of 10 people report damaged relationships as a result of the insensitive use of technology (like mobile and social media).
25 percent say electronic displays of insensitivity have caused a serious rift with a friend and yet most suffer silently, while 2 in every 3 ha Read More

It's no secret that a positive brand experience always builds a loyal fan-base. The majority of people who engage with a company on social media - whether by taking part in a contest or by following a brand on Twitter - tend to not only buy product/services, but also make recommendations to their f Read More

Information graphics, a.k.a Infographs seem to be getting more and more popular these days. And why not, they are fun to look at, and good infographics convey useful data in a way that's easy to understand.
To help you get your 2014 Facebook marketing strategy off to an excellent start, I've round Read More

If you want to create a viral video, you need to put a lot of effort on its content, including the message and the video elements you will apply. You also need to consider the basic rules of online optimization to successfully disseminate your content. To elaborate this further, we’ll give you the Read More

To help accelerate social sales adoption, The folks at Evolves inc. and KitDesk identified the top 30 most influential social professionals online, from among the 500 candidates. Read More

According to a study, 97 percent people use online media (like search engine and social search) when researching local products.
So, are you positioned to leverage them, as a local business?
The folks at kenshoo have created an infograph that proposes 4 tips to reach local consumers when they're Read More