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With 75% of consumers having heard of social commerce and social buy buttons, it’s clear that awareness exists. And while just 1 in 10 have actually gone through with the transaction, 1 in 5 are open to the idea; they simply haven’t had the chance to give it a try.

This reveals a new reality in Read More

When Google AdWords was launched in October 2000, it’s safe to say that it changed online marketing forever. Now sixteen years later it is an integral part of many companies marketing activities.

However, just as businesses are enjoying the benefits of using AdWords’ pay per click service, there Read More

A new infographic from Shutterstock, illustrates “The Top Ten Trends Shaping the Future of Imagery.” The company asked its curators, designers, and reviewers about their predictions of the top trends shaping the future of photography. Some of the picks, like street photography, have been a benchmar Read More

Persuasion through content is more like an exercise that helps to create a win-win situation. You need to present customers with an offer, which they cannot refuse. There are techniques to make your job easy and compelling. And, if you want to master the art of writing convincing content, start wit Read More

Whether you're a business, organization or individual, having a verified Twitter account is a smart step to help you stand out on social media and better understand your Twitter followers.

Take a look at the infographic below to learn how you can benefit from a verified Twitter badge, how to pre Read More

A critical step in creating a digital experience that not only attracts users, but also provides real, tangible value to both them and the company begins with developing a seamless user experience (UX).

Ignoring the user experience or getting it wrong will cost your organization a lot of money d Read More

Is Instagram Stories or Snapchat a better use of my company’s marketing resources? While similarities between the two apps are numerous, knowing how each platform differs can help marketers make an informed decision on where to invest their time and advertising dollars.

For a side-by-side compar Read More

There are now a lot of online marketing strategies that have been developed through the last years. Amongst many traffic generation methods, content marketing is the one that performs the best in terms of organic traffic. SEO for example goes hand in hand with content marketing, because the content Read More

Take a look at this infographic to learn more about how to use UTM tags to track and accurately measure the success of your digital marketing efforts. Read More

There’s a lot of talk going on about how influencer marketing is changing the marketing landscape. As someone with critical-thinking capability, you might be quite skeptical about this claim. But the truth is that there’s a good reason for all the hype about influencer marketing. Several studies ha Read More