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Google Analytics (GA) is one of the most powerful tools on the internet that provides actionable data that can be used to increase website traffic and improve conversion rates.

But chances are you don't know how to leverage it well.

As 80 percent of online retailers are using GA incorrectly. Read More

So you've heard all about the importance of leveraging social media to grow your small enterprise.

You realize that it can help you find new clients and engage existing customers. But actually doing marketing on sites like Facebook, Twitter and Google+ is a whole other story.

Wouldn't it be c Read More

More and more companies are utilizing social media for their marketing purposes. Posting regularly can help you to reach a wide variety of audiences, keep loyal customers up to date, and help boost your company profile. However, each social platform utilizes different algorithms; if you post too mu Read More

The social media giant - Facebook, remains the top social network among users aged 16 - 19, however, the way in which teens are using it is changing too: about 50 percent of teenage internet users now say they are active on Facebook, down from 70 percent in 2012, according to the new report from Gl Read More

Blogging and content marketing will never end, but keeping content fresh, relevant and have it make an impact needs constant revisiting. Check out these tools available at different free sites to help keep your blogging visible, high quality and what you need it to be. Read More

The folks at Buffer and Sumall have complied a list of the average ideal frequencies to post across all your social media platforms (Pinterest, Twitter, GooglePlus, Facebook, LinkedIn, Instagram and Blog) to get the most mileage out of them. Read More

Marketing executives cannot bank on one viral video. Campaigns must be sustained and engaging to current and perspective customers. Katie Clem, who made the viral video of her daughter's reaction to the announcement of a Disneyland trip in 2011, told the New York Times it's all about luck. She went Read More

The abundance of information on the Web is astounding. In fact, 27,000,000 pieces of content are shared online daily - an abundance of information that leads to attention scarcity. How can content marketers better create content that achieves optimal results? This infographic, from Captora, helps y Read More

So, you’ve just written a beautiful article.

And now you’re left with the daunting task of promoting it.

In fact, it is often the case that we should spend even more time promoting an article than it took to write it.

After all, we do want people to read it, and not just those who are a Read More

Almost all business owners and marketers include social media marketing techniques in their mix. As an entrepreneur, you have a responsibility to connect with your potential and current customers and present your products or services or useful content in the most effective manner. The following too Read More