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As marketers, we are constantly faced with the challenge of getting leads and converting those leads into customers. Because of the challenging nature of our trade, some of us tend .. Read More

Customers follow or ‘unfollow’ brands because of their experience with them. They follow brands because of their faith in that brand. Because they know what they will always be getting .. Read More

Marketing involves some math. I have never seen a perfect marketing campaign that doesn’t have an addition and a multiplication effect. Likewise, bad marketing campaigns have subtractions and division signs .. Read More

Differentiating your brand from other brands can be a daunting activity these days. This is because of the many other brands that are also out there competing for attention from .. Read More

Blog auditing can be explained as an examination of all aspects of a blog to measure its effectiveness. It is a way of finding and fixing faults concerning your blog. .. Read More

There is so much rock and roll going on involving businesses running social media campaigns. However, there are not many social media rockstars. Their guitars vary. Some rock hard and some… not so hard. Some even have broken guitar strings. We don’t notice the size of their guitars though. What we notice is the kind of music they produce Read More

Writing is one way of getting free publicity…targeted ones of course.The trend towards online writing is on the increase. Those who actually take advantage of online writing are mostly bloggers. Businesses seldom use writing to promote their products Read More

This article helps business professionals understand social media. Whether you are an entrepreneur or you work for someone else, this article explains what you need to know about social media Read More

There is a constant struggle for online traffic and as such, many sites and blogs have implemented social sharing buttons on their sites to enable their visitors share relevant information found on the site with their friends on the social web. One of the most common buttons you will find is the “share on Facebook” button or “like” button Read More

I asked Tamar Weinberg and Scott Monty, both social media experts to help me answer the big question: “Is social media for every business?" . Read the entire article to learn more about what they said and what I think Read More