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5 Simple Tips breaking down How to Write Like a Professional, plus a handy dandy checklist. Maybe you’re pretty confident in your writing ability; maybe you’re in the “fake it ‘til you make it” camp. Either way, having a concrete writing process can help you become a better writer. Read More

The customer awareness spectrum covers how aware your customer is of your solution - from completely unaware that the problem even exists, all the way up to being a big fan of yours and ready to buy. Read More

A report that mommyblogger dooce is "quitting blogging" stirred up a sh*tstorm this week. Blogging is dead! Long live the blog! Which is right? Read More

Once you understand what your sales cycle is, you can easily build your blog posts to support and promote that cycle. How will YOU put sales cycles to work for your blog? Read More

Understanding WHY you are creating content for your business dictates the kind of content you create. Ask yourself: Why are you creating this content for your business? What do you hope to gain from blogging? Read More

If you’re writing great blog posts, but not doing anything with them after you hit “publish” you could be leaving THOUSANDS of dollars on the table. Read More

What is adaptive content — and is it only for the big guys? Adaptive content meets your customer where they are, and ANY business can learn to do that. Read More

Cornerstone Content is the kind of thing that you can hang your entire content strategy on. Here's why EPIC Content should be your Cornerstone Content (and how to make it happen with 3 easy tips and a free worksheet!). Read More

Good News! Your epic content does not have to go viral. It doesn’t have to reach 10,000 people. It doesn’t have to have a zillion likes and tweets and shares. It has to connect with your true fans. That’s it. Read More

You know all that other content you produce in addition to your blog post? Read or Watch Blogging Strategy Tip No. 3: Manage Your Content Flow. Read More