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Eric Ries’ Lean Startup claims to be a scientific approach to creating a new business. In the Lean Startup philosophy, companies quickly build the minimum viable product based on their ideas, release the product and measure the response, figure out what works and doesn’t, and then uses that to crea Read More

There’s one easy way to remind your customers that you exist: email. Send your customers and potential customers emails. Remind them that you exist and why they should buy from you. Read More

How do you get your product here? Google AdWords, of course. Now, AdWords might not be able to get you a front-page story in the Times, but you can be sure that when the media mentions something related to your business, your ads will appear next to the news story. Read More

Wondering if you’re getting a ROI on Facebook ads? Wonder no more: Facebook now includes conversion tracking. Read More

Once someone’s visited your site, don’t give up on them. Even if they didn’t buy whatever you’re selling, they still might in the future. And using Google AdWords, you can advertise specifically to people who have visited your site, Read More