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What better way to end such an important year in search marketing than by having a quick look back at our top stories and tips for 2008. Read More

Amid all the gloom out there, a new survey actually points to some positive signs for small businesses — and for those people thinking of hanging their own shingle for the first time. Payroll administrator SurePayroll, which conducts a monthly survey tracking small-business optimism and hiring trends, found that small businesses increased their Read More

This might come as a shock to some folks, but bigger isn't always better. A shock, to be sure. But pick yourself off the floor and listen. Big payrolls don't guarantee success any more than adding cheese to a recipe guarantees an instant gastronomic delight. Sometimes it works, and sometimes it doesn't. Read More

Big things often come in small packages. Consider microblogging, the emerging short-message medium offered by such sites as Twitter, Pownce, Plurk and FriendFeed. Some commentators have dismissed the Twitters of the world as places where the self-absorbed waste time writing about the mundane, but many reputable companies don't see it that way Read More

Smaller businesses can optimize processes by focusing on what's core to their success. Online outsourcing and collaboration services enable smaller businesses to do just that. Read More

GOOGLE is giving everyone a chance to peek deeper into its database of search requests and discover the things that preoccupy individuals and, in aggregate, entire cities, states or nations, at any one time. The company is introducing a free service called Insights for Search. The tool is intended for marketers, but it allows anyone to track t Read More

It's known as Software as a Service (SaaS), or the idea that you can get your software delivered conveniently, and at a low price, via the Web. Unlike buying software the old-fashioned way, by paying a big licensing fee up front, you pay for SaaS—also referred to as on-demand software—in pieces, spread out over time. But as with most IT innov Read More

There are a lot of little things that can junk up your code, but, for the most part, the search engines don't really care. It doesn't matter to them if your HTML validates or if you keep your code "clean" or not. When it comes to analyzing your pages for search engine rankings, none of that really matters a whole lot. But when it does matter, Read More

If a potential employer uses a social networking site to check out a job candidate and then rejects that person based on what they see, he or she could be charged with discrimination. According to Workforce.com, a site that helps HR reps stay current with all matters HR, employers who use the data available on social networking sites like Faceb Read More

For years, eBay espoused an egalitarian view that all of its sellers should be treated equally. But these days, the online marketplace is increasingly taking an opposite tack by offering discounts to its biggest sellers, hoping to lure more of their business. The change in tactics, which coincides with efforts to revive the company's grow Read More