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Social listening is one of the most powerful ways to better understand your audience. And once you do, you can give them exactly what they need. Here are 7 ways to use social listening to generate leads for your business. Read More

Eager to create buzz around your business, build authority, and design a branding strategy that builds momentum fast? You can! Here are the steps (+ infographic!) you need Read More

Wish you could make powerful connections, create differentiation, and establish credibility? You can! But it will take some work, flexibility, and a commitment to consistency. Here's how to get started: Read More

Whether it’s an ill-timed post, poorly thought out joke, or a badly planned marketing campaign, a social media crisis can strike anytime and anywhere. Do you know how you’ll recover when a social media disaster hits your business? In this episode of the Brand Authority Podcast, I tackle this topic. Read More

Want to disaster-proof your business? You need to nail your branding. In this blog post and latest episode of the Brand Authority Podcast, I share why most businesses get branding wrong – and what you can do about it. Read More

Want to disaster-proof your business? You need to nail your branding. In this blog post (and podcast episode) I share the biggest branding mistakes business make and how to fix them. Read More

Not sure what, how, or where to track important social media data? In my latest podcast, I share 4 actionable ways to track and measure the impact of social media on your business. Read More

While it may take time to create the perfect social media strategy, it’s important to nail it down sooner than later. Here's how: Read More

In order to attract new customers, you need to stand out and be able to earn attention in a short amount of time. In this post (and podcast) I share 5 ways to do that. Read More

Whether you’re facing writer's block or a creative slump, creating compelling content can feel elusive. The good news? While writing great blog content on a consistent basis can seem overwhelming, it is possible. Here are 7 steps to writing a great blog post every time. Read More