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Snapchat has gone from being a simple photo and video sharing app to a marketing tool that can’t be ignored. The app has come a long way since its humble beginnings in 2011; self-destructing photos and video are no longer just for smartphone-savvy teens – they’re for marketers who want [...] Read More

Those who start their own businesses are prone to more stress, rejection and uncertainty. It's important to be prepared. Read More

Search engine optimization (SEO) has historically been a tricky game filled with speculation and increasingly abstract tactics to keep up with Google’s ever-more-sophisticated algorithmic changes. While Google always keeps the exact details of its updates under tight wraps, experts in the industry Read More

For anyone looking to understand or reach professional search engine marketers (SEMs) online, Leadtail’s latest report, Social Media Insights: How Search Marketers Engage on Twitter provides a wealth of valuable information. Based on data collected from over 500 North American search marketers, the Read More

“Sticky” has become a buzzword, describing everything from the memorability of a catchy tagline to the rewatchability of a viral video. From a marketing perspective, “sticky” is a differentiator, describing content that has the power to retain or captivate a given audience, rather than content that Read More

A business ending shouldn't be seen as the end of the line. With each defeat, comes important lessons to get it right next time. Read More

You've heard that old saying, "It's not about what you know; it’s about who you know," right? This saying typically applies to situations where you're trying to find a job. And if you know the right person, you can get an "in" at a company. However, in the social media [...] Read More

Would it surprise you to learn that some experts believe Google+ is on its way out, that MySpace is making a last-ditch attempt to re-engage users, or that Foursquare is in the middle of a radical overhaul? Late last year, I made some predictions for social media trends in my article, [...] Read More

It’s important not to overlook the power of small steps and single interactions that can solidify and share your brand with others. Read More

A hot topic among webmasters and SEO professionals over the past week has been the leaked copy of Google’s Quality Rater Guidelines. Not to be confused with Google’s Webmaster Guidelines, the Quality Rater Guidelines offer guidance to Google’s internal team of human search quality raters who measur Read More