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Don’t get distracted by shiny platforms like Snapchat or put all your chips into VR. Your target audience is watching videos on Facebook, and if you want eyeballs on your advertisements, there’s no better place to invest. Here’s why: Read More

Hashtags used to be prevalent only on Twitter. Now, it’s all over Facebook, Instagram, Google+, and Pinterest. More than just a by-product of social networks, hashtags can serve as your leverage to build your brand.

Here are the strategic ways on how to use social media hashtags. Read More

Instagram is photocentric and videocentric, meaning users can post and edit pictures and short videos, record “stories”, and go live with video. Read More

Social media is where people are. For instance, according to the Business Insider information, people spend around 50 minutes daily on Facebook. They scroll through their newsfeed and regularly check what their friends and people they know are involved in.

That is why more and more businesses ha Read More

Surprisingly, many companies still don’t seem to know how to use Twitter effectively and waste a terrific networking and sales opportunity. So, let’s look at the four most common and biggest mistakes that companies make on twitter. Read More

When every aspect of your brand is considered as one small part of a much larger whole, you’re trying to offer your customers the type of experience they’re not going to get anywhere else.

This is a delicate balancing and, try as hard as you’d like to prevent it, it will lead to marketing mistak Read More

Digital Marketing is more dynamic and profitable compared to the conventional marketing process. The best part about this is it provides different tools for various sectors to analyze the results instantly and the person is always empowered to improvise the process accordingly to get the better res Read More

The route of marketing and advertising is pointing towards profound visual and social trade. With that in mind, Instagram is leading in this movement, making the said app as the best social media platform to advertise your products and services. Read More

If you’ve spent any time reading about digital marketing for your small business, then you’ll probably already understand the benefits of content marketing. However, as the online sphere becomes increasingly competitive, content marketing is no longer a ‘nice to have’ – it’s a necessity if you want Read More

In the last couple of years, mobile apps have enriched the daily lives of people no matter whether they are reading news, socializing, shopping or navigating. Mobile apps have enabled people to do almost everything from their phones. Read More