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Let me tell you this. Finding the perfect marketing guru or expert to tell you what to do to market your business is just plain difficult. It is not impossible, Read More

It probably won't surprise you when I say that customers are the most important aspect of every business. Thus, it is not surprising that any business--of any Read More

The KISS (Keep it Short and Simple) principle is an easy way to make your marketing materials more effective. The KISS principle is also known as the plain Read More

Using LinkedIn resources is a great way of generating leads but even seasoned businessmen sometimes scratch their heads once they get to LinkedIn. It has been my desire to provide everyone with a step-by-step guide and I decided to suggest to my readers 12 lead generation secrets for working with L Read More

I was just eating my lunch and I thinking to myself how search engine optimisation is much like going to the gym and training. As an SEO Marketer you are basically a websites personal trainer and it is your responsibility to get a website in shape. The fitter the condition of the website the less w Read More

It is my belief that in order to succeed, businesses should have a distinct online presence. Being online enables small businesses to sell to customers across the country, even around the world, not limiting their customer base to those just around their local area. Read More

Google Analytics is full of useful information to help you measure how well your website is performing. There are a few things which analytics can’t provide though so here is a link to an article with links to some tools, hacks and resources. Read More

As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph). This has long been suspected by SEO Read More

It is an overused practice to start from some ”shocking” stats and dissertate on how Facebook is powerful and important for business. So, I will just consider you all know what is Facebook and how cool it is. Read More

Despite my love for SEO and my presence in the industry for almost 5 years, I have to admit that I barely followed the latest trends over the last 12 months. 95% of SEO related feeds disappeared from my Google Reader account and I stopped manually checking some of the biggest resources in this nich Read More