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A simple coffee cup is one of the most important staples in an office setting. You have about 10 of them at home, but you keep going back to your old faithful: the one with the large comfy handle. Between tea, coffee, hot chocolate or water-- that mug is there for you throughout the day. But that c Read More

With a variety of analytics tools out there, digital marketers can really measure their efforts in a tangible way—understanding effective practices, metrics and audience behaviors. If you aren’t currently using analytics tools to your advantage, it’s time to get in the loop on the type of informati Read More

For those of us who work in public relations, social media and marketing, we all know one thing to be true: Content is King. Anyone can draft a tweet or write a blog post, but there is a fine line between producing content that actually matters to your readers and producing content that no one will Read More

There are two types of people in the world: those who like updating resumes (some might even say they enjoy it) and those who despise it. Regardless of this reality, maintaining an updated resume is something that all working professionals need to do whether they like it or not. After all, you neve Read More

Since its release in September of 2011, Snapchat has taken smartphones by storm, helping the good people of the world share pictures of their cat, videos of awesome concerts and arguably the most important user-generated content out there-- the selfie. The newest update, released to smartphones las Read More

A simple coffee cup is one of the most important staples in an office setting. You have about 10 of them at home, but you keep going back to your old faithful: the one with the large comfy handle. Between tea, coffee, hot chocolate or water-- that mug is there for you throughout the day. But that c Read More

Today, I will give you a few internet places that have won over my heart and mind. They provide useful information and they satisfy my curiosity. I don’t have anything against Netflix, but sometimes it is great to do something other than binge watching Friends or Orange is the New Black. Especially Read More

We all know the drill: you set your goals, drink the champagne and ring in the New Year with your closest friends and family. Then what? Setting goals for the New Year is the easy part, it’s actually sticking to them and making them a reality that’s tricky. Read More

At The Social Firm we are a family and that is why we need a great office manager to help us get through any situation. Jenni Light is an amazing woman who is the glue that helps keep all of us Social Firmers together :)

Take a look at her most recent blog about how she helps US get through the Read More

At the closing of one year, digital thought leaders love to publish thoughts on how digital marketing will change in the new one.
Some trends are common and are found in every opinion piece but others offer a unique perspective.
The secret, however, is that no one truly knows what direction digit Read More