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A patient pamphlet for a popular antibiotic lists the following possible side effects: seizures, arrhythmias, increase in intracranial pressure, hallucinations, cardiovascular collapse and death from anaphylactic shock. Nowhere does it mention it can save your life. "Fear Factor" is a Great TV Show, but in blogging and Marketing, positivity wins the day! Read More

As both a literary writer and business blogger I use my system "The Idea Warehouse" to ensure that the next topic for a posting or article is only one click away. Give it a try and ensure that you'll never be hit by business-blog writer's-block again. Read More

Thru a process of trial-and-error, I have gotten to the point where 80% of my new clients now hire me as a direct result of having visited my blog. Here is my list of the ten essential components which can both spice-up a business blog and maximize its impact as a highly-effective tool for marketing a business. Read More

One year ago I went the route of freelancer and started my own small business, but with no portfolio or testimonials, I was caught in the conundrum of "No Experience = No Job." I needed a great documented work history and a satisfied client-base fast. I came up with a plan. The results, which any beginner can use, have proven remarkable! Read More

In today's cut-throat world of job-searching, every vacancy elicits hundreds of applicants. The implication is that your resume will be in the HR inbox along with hordes of others. You've written your resume...now it's time for the formatting which will help it STAND OUT from the crowd! Read More

Amidst the sun, sand and waves of beaches we would visit in my childhood, it would appear: a single-engine Cessna towing an advertisement banner. In the blink of an eye, the impactful message reached tens-of-thousands of eyes! The great principles and lessons of this seaside, summertime icon are available to all with no need for a Cessna, jet-fuel or banner! Read More

Writing is a natural skill-set, which by design or by default, most everyone has. It is a gift for you to utilize in all of your business-related pursuits. It enables you to market, sell, merchandise, attract, persuade, affect, convey, communicate, network, correspond and more! Tips and advice for Read More

When it comes to crafting your resume, it is essential to remember the old saying "You never get a second chance to make a first impression." With each job-opening bringing hundreds of applicants, your resume can easily be the deal-maker or deal-breaker. Here are my 5 fundamental principles for constructing the perfect resume. Read More

It took incredible determination, grit, skill and perseverance just for 5'6" Spud Webb to enter the NBA. Once there, he took on players who dwarfed him, and he thrived. This true David vs. Goliath story is easily applied to the business-world. Come check out the Spud Webb Model which I have developed and see the principles for success which can be applied to any business. Read More

Little could I have imagined as a youngster, that while engaging in the relaxing, carefree world of fishing, I was in fact learning the principles and foundations which would help me succeed in business. Yup, from finding a good spot, to avoiding crowds and finding a niche, to luring, hooking and reeling in, it's all there! Read More