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Videos are the most popular form of content says a research report by Aberdeen Group, followed by white papers. Well, that’s because visual content is processed 60,000 times faster than text. Internal or external business videos, explainer videos created from already existing content, or fresh vide Read More

When we look at why e-commerce has generated so much optimism, one of the key factors is the ease of buying. The buying experience is literally in your hand; the consumer has the advantage of buying at a time of his own choosing. Verily, the shutters do not come down on the e-commerce shop unless y Read More

Nutanix and CMS IT Services offer you the invisible infrastructure so that our focus is on applications instead of keeping the lights on. Hyperconvergence helps you run any app at any scale with absolutely no compromises. Now we can free IT resources to focus on important business initiatives and t Read More

CMS IT’s Cloud Analytics for productivity (C.A.P) gives distinct advantages to enterprises. We offer the fastest time to value in the business, simple and secure set up, quicker deployment and a platform designed to make business more productive and cost-efficient. Read More

CallRail found in a study of 2.2 million search visitors that even though Google may drive the most clicks, the Yahoo-Bing search network drove more calls to businesses. Read More

To get an idea of the local competition you’re facing, a good place to start is the analysis of SERPs for the dominant search engine in each country that you’re targeting in order to get a snapshot of both paid and organic listings. Read More

or mobile websites, where screen space is at a premium, the design needs to pack a punch, but also have the pertinent information that searchers need.

So what really irks mobile users when they look up a business on their phones? Again, the research indicates that lack of information and poor re Read More

the search engines will identify it as one of the most important keywords on the page. Second, users will see the keyword in the SERPs. When they identify the page tag as relevant based on the keyword in the title, they are more likely to click on it. Read More

Create a content marketing strategy and a clearly documented plan (surprisingly only 32% of content marketers have documented their strategy) Read More

Today, as head of a Content Marketing business, it is indeed rare to find employees who are willing to push the envelope. Getting out of the comfort zone is rare even though the opportunities are aplenty. That said however, are we as management willing to give our employees a long rope to experimen Read More