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To engage your audience and help them relate to your story, you need to humanize content visually. Every artifact of content you create should have a theme that narrates a tale. Mirroring narratives in the B2C space, corporate storytelling has become the linchpin in piquing the interest of serious Read More

how important it is to have a content calendar. It helps you visualize what to write about, and how to distribute that content across a particular time period. It also helps you look at the big picture, so that you can join the dots, and ensure that your content is relevant, targeted, and well-alig Read More

An e-commerce website needs to support products with excellent content, clear descriptions, easy sizing guides and user reviews. Based on the content, Google also recognizes the website as trustworthy and authoritative. The search engine’s algorithm always checks the uniqueness and quality of the c Read More

How do you qualify to show such a label for your web pages? Google said it depends on if GoogleBot detects the following criteria: Read More

Content analysis is but a measuring and guiding tool in its truest sense. It is both qualitative and quantitative in nature and can be used for a variety of purposes which include influencing, decision making, research and subsequent report writing, market studies, arriving at theories and hypothe Read More

Do you want to reach more people with Google+ hashtags? This article shows how to find hashtags to reach the right people on Google+. Read More

Do provide the spokespeople a clear list of what they need to say, who they are meeting from the media, some indication of the kind of stories that the journalist has done in the past and most importantly some FAQs. It just helps everyone to get on the same page. Read More

Content does not only mean “Text”. It can be in any form – images, videos, infographics. In fact, every little thing that sends you a message – it may be a hoarding you see on the roadside or a television commercial – all reach you in the form of content. Read More

30% more than what I am currently drawing”. Like the objective statement in many CVs which says “To put in my best effort and contribute for the benefit Read More

Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to submit new URLs to Google's index. Read More