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As web marketers seek new ways to boost conversion rates and improve their visitors' site experience, interest in multivariate testing is on a feverish rise. But those unfamiliar with the techniques are often unclear about where to start, or how to ensure success. Common methods for running controlled experiments on Web sites range from simple Read More

Welcome to the world of "credit card shaving." Like mathematicians searching for the right formula, thieves painstakingly try out combinations of 16 digits until they come up with a series that fits someone's card number. They grab gift cards found in most grocery stores and craft their own credit card or debit card -- shaving numbers off the g Read More

To get a general idea of what comparable businesses are listed for, you can look somewhere like Business Valuation Resources. However, he cautions: "With a business like yours, seeking a strategic buyer, the usual multiples go out the door." Regardless of your industry, multiples are a very dangerous way to value a business, says Cathy J. Durham Read More

TowerGroup estimates that of the $97 billion worth of plastic gift cards purchased in 2007, nearly $8 billion has gone unused. Just what happens to that pile of cash has become a matter of some controversy. A lot of states—roughly half—claim that at least part of the unspent balances should go to them under their unclaimed-property laws. Other sta Read More

What's a small business owner to do if the current economic climate extends through 2008? Business consultants are busy weighing in on this question, so we rounded up some of their advice. Read More

This great article on tips to increase sales on your site come from an e-commerce veteran who eats sleeps and breathes sales for an upscale fashion retailer. Eileen is the Creative Director for IntermixOnline.com, which has retail stores in 20 major cites across the US. My favorite tip is to take advantage of "pause points." Read More

Each day, thousands of stories are submitted to Digg by its users, who often have vastly different reasons for submitting them. Some use Digg as just a personal bookmarking service, while others submit their own content in the hopes that it will get attention from others. Still others just want to share good, quality content with the world. In any Read More

Market research has the power to make or break any business idea you have. Luckily, the U.S. Census Bureau tracks just about every useful detail about our cities. Whereas it would normally be a major headache to sift through all of the data, I use a site that cuts down my research time to just a few minutes. Enter ZipSkinny.com, still in beta, w Read More

A century ago no one “dared speak its name.” Today, advertisers are eager to talk to gays, lesbians, bisexuals and transgenders. It is estimated that the gay, lesbian bisexual and transgender (GLBT) market in the US numbers approximately 15 million and represents annual purchasing power of $660 billion. ”With more disposable income and discretiona Read More

A coalition of consumer privacy groups is expected to propose the online equivalent of the Do Not Call list, reports Advertising Age. Groups including the Center for Democracy and Technology, Electronic Frontier Foundation and others, have announced a press conference for today. The groups are expected to propose changes to how advertisers disclos Read More