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Sales Conversion Rate: What Is It and What Should It Be?

Avatar Posted by ShannonW under Marketing
From https://blog.scottsmarketplace.com 2609 days ago
Made Hot by: profmarketing on October 17, 2017 10:34 am
Knowing your sales conversion rate can help you make smarter decisions about marketing and your ecommerce business. Here's how to calculate it. Read More

A Novel Idea: Why Business Owners Should Write a Book

Avatar Posted by ShannonW under Marketing
From https://blog.scottsmarketplace.com 2609 days ago
Made Hot by: Webdev1 on October 16, 2017 9:55 am
Writing a book is not only one of the best ways to share valuable wisdom with your audience, but it’s a medium that most business owners aren’t doing. Read More

Ship Yeah! 6 Reasons to Offer Free Shipping This Year

Avatar Posted by ShannonW under Marketing
From https://blog.scottsmarketplace.com 2617 days ago
Made Hot by: businessgross on October 11, 2017 11:22 am
So many brands offer free shipping now -- should you? Here are six scenarios where you should strongly consider offering free shipping to your customers. Read More

Shopping Cart Abandonment: How to Kick It in the A$$

Avatar Posted by ShannonW under Marketing
From https://blog.scottsmarketplace.com 2617 days ago
Made Hot by: businessluv on October 10, 2017 10:16 am
Shopping cart abandonment is part of the ecommerce world, but you don't have to take it lying down. These strategies will help reduce it and increase sales. Read More
Following small business hashtags on Twitter can help you find valuable educational resources, the right people to follow, and more followers. Read More
Writing a press release comes with its own set of rules. Use our press release example (and downloadable templates) to build major buzz for your business. Read More

A Quick-and-Dirty Strategy to Help You Write Faster Everyday

Avatar Posted by ShannonW under Marketing
From https://blog.scottsmarketplace.com 2646 days ago
Made Hot by: JoshRed on September 9, 2017 9:33 am
Check out our quick-and-dirty content strategy to crafting compelling content faster and easier everyday. (Blog posts, web copy, social media posts.) Read More
Online video is hot! Are you breaking through the Facebook clutter and optimizing for mobile? Here are four data-backed online video hacks that'll help. Read More

Why Your Social Media Expectations Are Too Damn High

Avatar Posted by ShannonW under Social Media
From https://blog.scottsmarketplace.com 2658 days ago
Made Hot by: LimeWood on August 28, 2017 11:44 am
Don't be fooled by the common misconceptions of marketing on social media. Find out how not to make unrealistic expectations for your small business. Read More

How Readability Sharpens Your Copy and Delights Your Reader

Avatar Posted by ShannonW under Marketing
From https://blog.scottsmarketplace.com 2658 days ago
Made Hot by: PMVirtual on August 27, 2017 9:59 am
Is your copy delighting your readers? Here's your introductory guide to readability and why you need to make sure your copy stacks up. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!