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Women's Consumption for Sports

Women's Consumption for Sports - http://www.bigresearch.com Avatar Posted by alphalife under News
From http://www.bigresearch.com 4895 days ago
Made Hot by: on November 24, 2007 12:21 am
Choosing between soap operas and the NFL is not something marketers may consider when putting together media allocation plans for reaching females. However, marketers may want to consider the NFL as an option as women are more likely to be regularly or occasionally watching sports than they are soap operas according to BIGresearch's Simultaneous M Read More

'In-Context' Web Ads Better for Brand Recognition, Ad Recall

'In-Context' Web Ads Better for Brand Recognition, Ad Recall - http://www.marketingvox.com Avatar Posted by alphalife under Online Marketing
From http://www.marketingvox.com 4909 days ago
Made Hot by: on November 9, 2007 7:51 pm
Advertising placed on relevant content pages on neutral and general-interest websites outperformed the same advertising on out-of-context pages, according to a pilot study. Moreover, the ad's performance on in-context pages of neutral and general-interest websites equaled the performance of the same ad on a highly relevant website. The study conc Read More

Are shoppers leaving comparison sites behind?

Are shoppers leaving comparison sites behind? - http://www.bizreport.com Avatar Posted by alphalife under Online Marketing
From http://www.bizreport.com 4928 days ago
Made Hot by: on November 7, 2007 6:50 am
A recent survey from UK-based Quidco indicates that shoppers are changing they way they shop online. One in three UK users have stopped using the sit Read More

'Welcome! Now Pass This E-Mail Along'

'Welcome! Now Pass This E-Mail Along' - http://www.emarketer.com Avatar Posted by alphalife under Online Marketing
From http://www.emarketer.com 4928 days ago
Made Hot by: on October 20, 2007 12:47 am
More than seven in 10 online retailers send out welcome e-mails to customers who sign up for their e-mail programs.
Welcome e-mails were a good opp Read More

Five Ways to Improve Outer Envelope Language

Five Ways to Improve Outer Envelope Language - http://www.targetmarketingmag.com Avatar Posted by alphalife under Marketing
From http://www.targetmarketingmag.com 4959 days ago
Made Hot by: on October 17, 2007 10:09 pm
Format, the cover letter, the reply form, the premiums and/or freemiums — all key components of a direct mail package. But the most key component of Read More

Testing Local Online Advertising Approach

Testing Local Online Advertising Approach - http://www.bizmord.com Avatar Posted by alphalife under Marketing
From http://www.bizmord.com 4957 days ago
Made Hot by: on October 10, 2007 7:55 pm
Maybe it's because Google and others have demonstrated there's money to be made at the local level through self-serve, but it seems as if there are Read More
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