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Choosing between soap operas and the NFL is not something marketers may consider when putting together media allocation plans for reaching females. However, marketers may want to consider the NFL as an option as women are more likely to be regularly or occasionally watching sports than they are soap operas according to BIGresearch's Simultaneous M Read More

Advertising placed on relevant content pages on neutral and general-interest websites outperformed the same advertising on out-of-context pages, according to a pilot study. Moreover, the ad's performance on in-context pages of neutral and general-interest websites equaled the performance of the same ad on a highly relevant website. The study conc Read More

A recent survey from UK-based Quidco indicates that shoppers are changing they way they shop online. One in three UK users have stopped using the sit Read More

More than seven in 10 online retailers send out welcome e-mails to customers who sign up for their e-mail programs.
Welcome e-mails were a good opp Read More

Format, the cover letter, the reply form, the premiums and/or freemiums — all key components of a direct mail package. But the most key component of Read More

Maybe it's because Google and others have demonstrated there's money to be made at the local level through self-serve, but it seems as if there are Read More