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Not incorporating social media into your marketing stratagem is a grave mistake. Luckily, brands are aware of the importance of social. And they have been making an active social presence. Read More

Despite doing their best, brands often fail to grow and increase their consumer-base. Among several reasons accounting for their failure, some are Read More

In all treasure hunt games, there are itsy-bitsy boxes with clues hidden in them. In the game of brand building, the boxes are social networking channels. Each social channel has something unique to contribute, just like each little box contains a unique clue. Read More

Online retail is undergoing tremendous growth, owing to the rapid increase of the handheld user-base. What are the new trends that will creep into this industry? I have anticipated some of them here. Read More

The growth of the eCommerce segment is not good news for individual eCommerce outlets. Growth translates to competition, which makes it difficult for them to find customers. Read More

Five years ago, my company hired an online marketer, specialized in online reputation management. He was the only bloke handling ORM responsibilities then. Now, he’s leading a team of fifteen people. Read More

The 2016 marketing fact pack contains some exciting and insightful information such as B2B brands slowly realizing the importance of content marketing, increasing internet ad spending, etc. Applying these insights can yield profitable outcomes for a marketer. Read More

Content marketing techniques are safe and applauded. They keep SEO penalties at bay. Defunct practices like two-way link building never relied much on content. As a result, Google put them in the archive of dated SEO trends. Read More

The Meta Descriptions tag is a 160 character snippet used to summarize a web page content. Used in the search results, it allows visitors to know about a given page before they click on it. Read More