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Social Media has changed the web forever in the way it allows customers and companies to interact. Add on top of that the growing world of mobile internet and the whole online arena is in a very different place! Read More

When we start online marketing for the first time, new marketeers often struggle both their message and marketing tone of voice. How do we say what we want to say in the right way? Read More

When you really break the internet down into basic principles, it’s fundamentally about “information sharing” and “connection”. With this in mind, there are all kinds of platforms out there that allow you to share your content and, equally as importantly, target who you share it with. Read More

Starting a new business is an exciting time. You and your team are full of determination, big ideas and big plans! That energy is well required as rarely does life’s path work in a straight line. Why would we want it to anyway? Read More

Many companies have a range of products and services they wish to offer prospective customers. It can be difficult to promote many things at once, often companies can find their marketing efforts spread too thin across too many targets. Read More

Within online marketing we are advised to primarily focus our efforts on what I would call logical marketing. Logical marketing would include being advised to embed SEO keywords within our site or to create powerful calls to action within our web pages. Read More

Every piece of communication we have in and around our business is a marketing opportunity. Yet, if someone were to ask you what is your business about? Would you be able to answer them confidently and clearly? Read More