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Your employees are the backbone of your small business in many ways. Here are the top ten ways that small business owners can leverage the amplifying power of their employees networks, both on and off line. Read More

The week between Christmas and New Years is often referred to as the "lost week" since most businesses see a major dip in production. However, this does not mean that there is nothing to do during the lost week. In fact, the opposite is true, as small business owners are able to work on analysis, s Read More

Content creation is the marketing strategy of the times, allowing businesses to reach an audience through the haze of repetitive sales material. If you are blogging, make sure that you are reaping all the benefits of the content you create by hosting your articles on your own website. It's your con Read More

As a business grows, so should the strength of its brand image. Developing a coordinated approach to how you want customers to perceive your business is essential. Here are six tips that can help small business owners gain control of their brand. Read More

The NFIB small business optimism index for November is in! Here's what it says and what you should plan for in December. Read More

Defining the unique "secret sauce" that your brand brings to the table is essential for businesses that are trying to focus their marketing strategies. Here's how your business can bottle its essence and use it to season its marketing strategy. Read More

Pay per click and pay per impression marketing services can be an awesome tool for small businesses that understand where they fit in to their marketing toolbox. Here is what business owners should know about paid digital advertising and what pitfalls they need to avoid when implementing it into th Read More

No, this is not the entrepreneur version of Oscar Wilde, this is a real look a the value of sincerity for small business owners, and the reasons why honesty is the best. Read More

Business owners need to ensure that they have adequately protected their businesses and themselves from inclement weather, as the Winter is here and with it come heavy snows and other hazards to business locations. Read More

It can be tough to run your own business, especially given the economic turmoil of the past few years. However, as a business owner, you have a whole lot going for you. Here are ten indispensable truths that small business owners should remember, that can help them stay positive and focused. Read More