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Investing in an SEO tool is a crucial step for an early-stage startup if you’d like your business to feature prominently in search engine result pages (SERPs). Read More

Unlike big brands which have deep pockets to splurge money on advertising to gain quick Instagram followers, small businesses and bloggers alike often have to resort to growth hacking tactics to increase their Instagram follower count.

In this article, you’ll learn 7 proven growth tact Read More

If you’ve been a frequent reader of this blog, then by now you’d probably know how much I love SEMrush.

Despite comparing SEMrush with close competitors such as Moz and Ahrefs, I’ve not yet done a review of SEMrush. So I thought now is about the right time to do a review of what is per Read More

One of the new entrants in the email marketing software market, SendPulse is a top notch product with lots of great things to offer. Much of this can be attributed to the SendPulse founders’ vision to “build a company based on trust and commitment to help users increase conversion and expand their Read More

Investing in an SEO tool is a crucial step for an early-stage startup if you’d like your business to feature prominently in search engine result pages (SERPs).

In this scenario, you have two options – outsource your SEO to a digital agency (like Startup Cafe Read More

Setting goals and targets for your business and measuring them is key to effective social media marketing. Without specific goals and targets, it’s hard to understand how well your social media strategy is performing.

In this article, we’ll share 5 social media goals which you can se Read More

Bing is integrating chatbots into its search results, according to a report from Search Engine Journal.

The announcement is expected to be made at Microsoft Build 2017, the annual Microsoft developer conference held from May 10-12 in a session called “Chatbots on Bing.com”. The conference will Read More

How do you determine the value of a good SEO tool? With so many SEO tools around and new ones being introduced by SEO veterans each year, how does one decide – what are the best SEO tools?

In my opinion, the most powerful and efficient SEO tools save time, energy, money, and exponentia Read More

On-Page SEO is perhaps the most critical part of improving your site’s search traffic. Over the past few years, Google has released several algorithm updates (Penguin, Panda, and Hummingbird).

Due to these updates, SEO experts all around the world have had to modify their on-pag Read More

When it comes to email marketing, it’s all about creating content for your audience. It’s about making their email experience as smooth as possible. If a large chunk of your email list is accessing your emails via mobile devices, it’s time to optimize your email marketing for mobile.

H Read More