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How Data Mining & Decision Support Systems Can Create A Powerful Marketing Strategy

Posted by BigDataStartups under Strategy
From http://www.bigdata-startups.com 3740 days ago

Traditional marketing research will be changed forever with the advent of data mining and marketers have to be aware of the possibilities. Read More

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Five Myths Marketers Believe About Big Data - Infographic

Posted by BigDataStartups under Strategy
From http://www.bigdata-startups.com 3741 days ago

A new infographic shows the misconceptions of marketers regarding Big Data that are still believed but need to be changed. Read More

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Lessons from Bear Grylls on Big and Little Data

Posted by BigDataStartups under Strategy
From http://www.bigdata-startups.com 3742 days ago

This next decade belongs to distributed models not centralised ones, to collaboration not control, and to little data not big data. Read More

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Five Key Challenges Organisations Need To Overcome When Developing A Big Data Strategy

Posted by BigDataStartups under Strategy
From http://www.bigdata-startups.com 3743 days ago

Developing a big data strategy is not easy. It requires perseverance, trial & error and a cultural change to become truly data-driven and information-centric. Read More

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How Barcelona Deploys Big Data To Improve Lives And Create A Smart City

Posted by BigDataStartups under Strategy
From http://www.bigdata-startups.com 3743 days ago

Barcelona collaborates with the city protocol society, a worldwide initiative to provide open standards, to manage the transformation of their city from a non-connected city to a smart city. Read More

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Why 360-Degrees Customer Profiles Created With Big Data Are Nothing New

Posted by BigDataStartups under Strategy
From http://www.bigdata-startups.com 3747 days ago

Creating 360-degrees customer profiles using vast amounts of data can be very interesting for organisations, but truly knowing your customer is nothing new. Read More

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The Explosion of the Internet of Things – Infographic

Posted by BigDataStartups under Strategy
From http://www.bigdata-startups.com 3748 days ago

The increasing prevalence of connected “things” has enormous implications on the way industries operate, businesses develop, and consumers live. Read More

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Data Visualisation Can Change How We Think About The World

Posted by BigDataStartups under Strategy
From http://www.bigdata-startups.com 3749 days ago

The types of visualizations that are important to big data analytics and how they integrate into the big data architecture are still key questions. Read More

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Big Data Startup Expect Lab developed MindMeld - an anticipatory computing app

Posted by BigDataStartups under Strategy
From http://www.bigdata-startups.com 3749 days ago

Expect Labs created the MindMeld app, an intelligent assistant that understands conversations and finds information you need before you have to search for it. Read More

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How Geospatial Data Can Enrich Your Customer Experience And Drive Revenue

Posted by BigDataStartups under Strategy
From http://www.bigdata-startups.com 3754 days ago

Geospatial data offer a lot of possibilities for organisations to enrich their services for their customers or to help make better and smarter decisions. Read More