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Working from home is fantastic for a wide variety of reasons. No commute, coffee and snacks always close by, flexibility with childcare, pajama dress code...and the list goes on. There is a downside, however, and the summer months seem to magnify some of the pitfalls of working from home. Here are Read More

Social media is an ever-changing, fragile art form. If handled correctly, a company could potentially gain a loyal group of supporting clients, new clients, and great statistical data all from utilizing social media. However, if your social media manager doesn’t have a clue about how to tame the In Read More

Expanding too much can mean your business won't be special anymore. I had to decide what made me special and create a niche out of it. I had so many ideas filling my head and so many things I enjoyed creating. How did I know what to focus on? Read More

Customer acquisition cost is high for any business but more so for a small business. To put it simply, you cannot be in business without customers! We are all familiar with the old media forms of marketing like television, radio or newspaper advertising. Read More

Are you looking to work at home or be your own boss, but you don’t want the risk that is associated with starting your own business? A home-based franchise might be the perfect self-employment opportunity for you. A home-based franchise is a proven successful business model that is easily replicate Read More

Each week I consult with business owners who are just starting out with social media. In most cases they don’t have a Facebook business page, and almost none of them are using it to its full potential as a marketing tool. One key to success with Facebook is having a big audience of your target clie Read More

It stands to reason that most working mothers face bouts of guilt from time to time. We are juggling our parental responsibilities and our professional duties, and we don’t always get it right. How do you deal with guilt as a Work at Home Woman? Read More

Bloggers, entrepreneurs, and women of all kinds can benefit from the education and inspiration provided at these live and virtual conferences in 2011. Read More

Like everyone, part of my life is luck, the other part decision, and sometimes a bit of both. So when do you find the time to look for inspiration? Easy - you just need a moment. Read More

It takes a hundred posts to make you, and one post to break you. Your credibility as a blogger, that is. Make one memorable mistake in posting, and that's what people will remember, no matter how many posts you have that are well-thought out and correct. Even something as simple as an innocent Twee Read More