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When you're creating and promoting a mobile app, it can be tough to know which tools to use for things like A/B Testing, App Store Optimisation and Analytics. That's why we put together this handy page with hand-curated tools to help fellow app fanatics find what they need.

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Creating and distributing content is easy when compared to the work required to lay the foundation of your content marketing strategy – and that’s assuming you actually did what is required for your content strategy... Read More

For someone more accustomed to traditional forms of marketing, content marketing can be a little bewildering, especially if you make the mistake of Googling a definition of the term. It helps to remember that content marketing does not replace traditional marketing, but complements it... Read More

With its rapidly updating feed, Twitter can be a great source of news and information for anyone, not just small business owners. But follow too many people and it becomes difficult to find the value in between the mundane... Read More

It is a known fact that mobile is becoming one of the increasingly important needs of all time, and there is no denying that the world has gone mobile, and there is no turning back. There is a wrong notion that having a mobile app for a business is strictly a practice for big names... Read More

A mobile application is a brilliant tool to acquire new customers and building loyalty among the existing ones. Each day millions of mobile apps are downloaded. Having your own mobile application can provide you various opportunities to be discovered, developed and build a bigger clientele. Read More

Okay, let me start with this, mobile apps are more than just a trend – they’re here to stay. By 2017, the app market will be an astounding – take a deep breath – 77 billion dollar industry! Yep, that’s right. And guess what, it’s only going to get bigger...

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It’s easy to look at big brands on social media and think

“This isn’t so hard”

but while they make it look quite effortless, it isn’t without stress, trial and error. Even without the luxury of a large marketing department, smaller businesses can emulate the success of big brands by following Read More

We decided to put together a handy little list of some of the best photography apps you can download today to get involved in all the snap-happy fun! Read More

When it comes to local marketing, press releases remain an important aspect to get your company, product/service and brand recognised... Read More