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Keeping up with current trends and knowing what to expect in the future will open up endless opportunities for marketers and brands. Read More

Social media has had a great year at Wimbledon 2011, helping fans to access their favorite sport in a very different way. While this year’s event was reinvented in the digital space, we are eager to see what role social media will play in the next Wimbledon Championships and if it will be just as ... Read More

Sharif’s idea of uploading a YouTube video can be viewed as a smart move; the campaign found its way to other social networking channels in no time, with the impact being felt at home as well as aboard. Read More

As a marketer, you can never fully control what your customers say about your brand in the digital space; however, preparing yourself for a social media crisis will ensure you are not caught off guard. Here are some points to focus on while designing a crisis communications plan. Read More