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Radio advertising must be very powerful to get the attention of listeners. It takes a lot of skill to compose an effective radio commercial. Read More

It is better to have fewer elements in the video or music behind your commercial that sound exceptionally good, than to try and cram the latest and greatest video effects, etc. Read More

In any Yellow Page book you will find anywhere from 5 to as high as 60 pages of ads for any given category. Read More

The advantages and disadvantages of newspaper advertising are clear. Let's face facts; print media is on its way out. Read More

This mobile phone market of users can very well be used to promote viral marketing campaigns, and could also be used as a medium for advertisement. Read More

When it's all said and done, your TV or radio ad doesn't mean a hill a beans until you see an increase in sales, an increase on your ROI and a noticeable perception with your credibility factor. Read More

Cable has come a long way since its beginnings and offers much more than just re-runs; there is now a heavy emphasis on original programming. Read More

When you read your Yellow Pages contract ask the publisher's sales Rep what all the initials are and why do you need them. Read More

The truth about these two forms of advertising is both are quite good depending on the type of business you operate, drive times and costs of radio slots and the peak political ad seasons for evening programming, which are often costly but those ads do pull. Read More

The method of direct response television is to appeal to the viewers and have them pick up the phone, or computer, and contact them.
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