How to know your customer ... you may spend so much time agonizing over this that you fail to see something uniquely valuable right in front of your eyes!
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These stories submitted by ShobhaPonnappa will be featured BizSugar's homepage
Know your customer better by knowing yourself better!
![Know your customer better by knowing yourself better! - http://shobhaponnappa.com](https://share.bizsugar.com/images/thumbnails/3ba02158e3db1332fd8e4dab783e1614.png)
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From http://shobhaponnappa.com 3135 days ago
Digital Marketing Basics: 3 statements to believe with caution!
![Digital Marketing Basics: 3 statements to believe with caution! - http://shobhaponnappa.com](https://share.bizsugar.com/images/thumbnails/3ba02158e3db1332fd8e4dab783e1614.png)
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From http://shobhaponnappa.com 3150 days ago
Digital Marketing basics need to be believed with caution. Even valuable axioms must be taken with 80% acceptance and a 20% corridor of healthy scepticism.
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Your content strategy is not just your editorial calendar!
![Your content strategy is not just your editorial calendar! - http://shobhaponnappa.com](https://share.bizsugar.com/images/thumbnails/3ba02158e3db1332fd8e4dab783e1614.png)
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From http://shobhaponnappa.com 3169 days ago
Content strategy IS NOT just about an editorial calendar. At least seven strategy steps go before the eighth step which is "Fill in the calendar now!"
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What is Digital Marketing? A new entrepreneurial perspective ...
![What is Digital Marketing? A new entrepreneurial perspective ... - http://shobhaponnappa.com](https://share.bizsugar.com/images/thumbnails/3ba02158e3db1332fd8e4dab783e1614.png)
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From http://shobhaponnappa.com 3177 days ago
What is Digital Marketing? There's a new way to perceive what digital marketing is all about, if you are an entrepreneur hoping to make sense of the market.
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How food brands can bite into competition via Instagram!
![How food brands can bite into competition via Instagram! - http://shobhaponnappa.com](https://share.bizsugar.com/images/thumbnails/3ba02158e3db1332fd8e4dab783e1614.png)
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From http://shobhaponnappa.com 3184 days ago
Instagram is just rife with opportunity for blitzing the daylights out of competition and keeping the customer hungry for your food brand page!
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Are you a content marketing copy-cat ... or an absolute original?
![Are you a content marketing copy-cat ... or an absolute original? - http://shobhaponnappa.com](https://share.bizsugar.com/images/thumbnails/3ba02158e3db1332fd8e4dab783e1614.png)
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From http://shobhaponnappa.com 3190 days ago
Why do content creation formulas not produce the extravagant promised results? The short answer: you have to be aware of a formula ... and then break it!
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Incredible B2B Customer Experience Statistics (Infographic)
![Incredible B2B Customer Experience Statistics (Infographic) - http://shobhaponnappa.com](https://share.bizsugar.com/images/thumbnails/3ba02158e3db1332fd8e4dab783e1614.png)
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From http://shobhaponnappa.com 3190 days ago
B2B customer behaviour seems to imitate B2C so much that the lines between B2B and B2C are blurring. Hybrid selling techniques will be needed.
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Joe Pulizzi's "CONTENT INC.": book review and interview
![Joe Pulizzi\'s \"CONTENT INC.\": book review and interview - http://shobhaponnappa.com](https://share.bizsugar.com/images/thumbnails/3ba02158e3db1332fd8e4dab783e1614.png)
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From http://shobhaponnappa.com 3190 days ago
Joe’s fourth book "Content Inc." has just been released in Sep 2015 to rave reviews. He was kind enough to let me interview him along with my book review.
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Why the B2B customer needs a different style of marketing!
![Why the B2B customer needs a different style of marketing! - http://shobhaponnappa.com](https://share.bizsugar.com/images/thumbnails/3ba02158e3db1332fd8e4dab783e1614.png)
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From http://shobhaponnappa.com 3190 days ago
The rational B2B customer is inherently different to the emotional B2C customer. B2B customers needs an appropriately sensitive marketing approach.
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Web usability improvement: 8 factors you must pay attention to!
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From http://shobhaponnappa.com 3202 days ago
Web usability audit and improvement isn't a one-time exercise. Do it periodically. Most sites, over time, tend to accumulate erratically included content.
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