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Yesterday, I overheard a debate between two friends.

“It was a good name.” Said by one about the name of the startup they were founding.

“It is a good name, but not the best name.” Said the other.

You could say the same thing about the marketing strategies we use.

There are many good ma Read More

There has been a tremendous growth in B2B marketing. Content marketing is driving this growth. Learn how to use content marketing to grow your startup. Read More

You’ve read a lot about improving traffic and finding new sources.

Very rarely do you see articles about increasing direct traffic.

Is it that, direct traffic isn’t important?

It is. Read More

At the back of every great marketing strategy is a basic knowledge of human behavior.

Understanding how people think, make decisions and interact will give you a big edge ahead.

Every day, you’re being bombarded with people trying to sell you stuff. Read More

There are hundreds of internet marketing strategies out there.

The best strategy for me is…

…SEO.

Over the past ten years, I’ve devoured everything SEO.

In fact, I sleep, eat and drink SEO.

I’ve watched startups became giants t... Read More

Stop wasting your time and budget.

Emotional connection is what you need to sell your product or service.

If you don’t connect with prospects on an emotional level, they won’t buy. Read More

History has shown us time and time again that it’s possible to compete and win the big guys.

MySpace was once the biggest social media site in the world and the most visited in the United States. But it lost the social media battle to Facebook.

Today, MySpace is almost dead. Read More

There’s a lot of talk about “marketing funnels” in the digital marketing industry.

In fact, Google Trends show that interest in the term “marketing funnel” has increased over the past few years.
Read More

Welcome to the age of long-form contents.

Some years ago, all you needed to do was create a short 200 – 300-word article and the whole world wide web will praise you for it.

But that has changed! Read More

A lot of things happen when your bounce rate is high:

Improving traffic from search engines is difficult.

Email signups would become low.

Getting more leads is tedious.

And the number of new clients would drop to an all time low.

High bounce rate is bad. Read More