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From building brand authority to letting go of control, what does it take to manage your brand in today’s digitally evolving world? In this work-appropriate slide show, you’ll discover best practices and inspirational statistics on brand management and how to help your brand grow and evolve. Read More

The Internet has a very significant impact on how marketing is performed in this modern and integrated world. Now marketing is moving away from traditional push marketing and is being replaced by more cost-effective inbound marketing tactics, including SEO, blogging and social media. Read More

Among the technology brands getting positive mentions on social media are Apple, Amazon and Nintendo. Those getting negative mentions are Facebook, Twitter and Yahoo. Read More

You hear about famous brands, such as Nike, Starbucks, Lego and Reddit, all the time. These brands are the most popular and highly publicized. Their logos instantly recognizable but do you know how their names came about and what they actually mean?
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Google has just released its ‘best stuff of the year’ on Google Play for 2014 based on the most downloaded content. It is not all that different from Apple’s list. Read More

If you would like to start a social selling, initially begin by improving your LinkedIn profile. This infographic illustrates you how to optimize your LinkedIn profile for social selling with section-by-section instructions.
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Creating a happy, productive environment for employees is no easy feat and may involve an initial investment that employers are put off by. However, 2013 revenues increased by an average of 22.2 percent for the 2014 Fortune 100 Best Companies to Work For. Read More

Logos play an important emotional role in influencing decision making, particularly when information or time is limited. Take a second to sit back and think about your favorite brand. Maybe it's a sports brand, like Nike. Or perhaps it's a luxury brand, like Mercedes or BMW. Read More

The long awaited and widely anticipated Penguin 3.0 update from Google is finally here. Google updated their Penguin algorithm with version Penguin 3.0 this past Friday night. Read More

The 2014 Gartner Symposium/ITxpo is under way in Orlando. David Cearley, Vice President and Gartner Fellow presented a variety of different topics throughout the day. But one of the highlights of the event covered the Top 10 Strategic Technology Trends for 2015. Read More