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Today is the first day of the 2010 Make-A-Referral Week. Make a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business at a time. The goal for the week is to generate 1000 referred... Read More
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I'm a big fan of regularly reviewing you marketing plan. I believe that regularly reviewing your plan is just as, if not more, important as creating the plan in the first place. Marketing plan review discussions generally include metrics. Here... Read More
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The Back of The Napkin is Dan Roam’s follow up to his popular The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures . The main idea behind Dan’s books is that we can solve business... Read More
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HubSpot’s recent chart of the day shows the importance of specific website elements according to buyers of B2B services. I was happy to see that of the 10 elements shown in the chart, 7 are standard elements that we Duct... Read More
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When asked, most accountants, attorneys, and other professionals tell me that the primary way they acquire new clients is through word or mouth or referrals – no surprise there. What does surprise me is how often these same folks tell... Read More
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LinkedIn is a great tool for searching and connecting with prospects and strategic referral partners. Most people know that you can use the Advance Search feature to narrow you search by criteria such as location, industry, title, etc. While LinkedIn... Read More
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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) The internet and other technology has made a profound change in the way that companies market their businesses. The world is moving away from... Read More
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Most tax professionals rely on word-of-mouth, or referrals to grow their business. A good network of referral partners is like having a volunteer sales force. People love to give referrals, but it is important to make it easy for them... Read More
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Do you remember Tom Hanks Mr. Short-Term Memory? This was a great skit (written by Conan O’Brien) in which Mr. Short-Term Memory can’t remember the last thing that just happened or was said. If you use an auto reply on... Read More
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Slides from a recent webinar where we talked about social media marketing for accountants, attorneys, architects, and other professional service firms... Read More
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