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Geo-fencing at a high level is nothing more than its name – a virtually drawn fence around a geographic area. When marketers or businesses create a geo-fence, the end goal is to target the people that enter this area with advertisements in real time and for 30 days after. Read More

This is one of a number of different best practices that can seriously up your digital defenses. Now more than ever, IP is at a premium, and you would do well to insulate yours from dangerous leaks, hacks and carelessness. Read More

Smartphones are expansive in their capabilities. If you have a meeting across town, your phone can access your calendar, find the optimal route to that meeting, calculate travel time to your destination. But, once you’re inside that building, your phone becomes somewhat less useful. Read More

You have to be found online. This isn’t something a business owner or marketer can opt-out of anymore. And so, the classic question, “Should I invest in PPC or SEO?” still haunts today’s decision makers. Read More

If you’ve used the internet in the past 5 years, then programmatic advertising has already affected you and you didn’t even know it. This shouldn’t come as a surprise, though, since marketers spent Read More

In 2017, we are absolutely bombarded by choices and things evolve faster than ever, so how can you actually get what you need? I had to guide someone searching for that perfect DevOps tool. In such a tool search, if you just Google ‘DevOps Tools’, an endless list of tools will sit and stare at you. Read More

If you’ve been paying attention to the news — literally any news — you’ve seen an avalanche of stories coming out of President Trump’s White House. Read More

Jeremy Allen from Digital Success elaborates on extending the best experiences to brands, the appeal of design within technology and breaking down silos to synergize compartments. Read More

Tools for automated testing are a dime a dozen, so finding the right one can be a struggle. Researching and choosing the right automated testing tool will ultimately determine your rate of success. But wait, what else is there to consider? Read More

Recently, I came across an interesting discussion exploring the alternatives to Microsoft InfoPath. Sparking my interest, I went ahead and compiled a list of tools that are considered great replacements to Microsoft InfoPath. Read More