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There’s always a right tool for every job. A corkscrew opens a bottle of wine; a TV remote changes channels. The same principle applies to frontend Web development – especially when it comes to creating interactive elements. Some software platforms or programming languages are better suited for cer Read More

Last week we discussed what a data management platform (DMP) solution is, and why you might need one. Since then, a few questions have come up, so I wanted to take a minute to clarify things, specifically the difference between a DMP versus a data environment that stores information as individual p Read More

For your next campaign, prepare one email like you always do, then see if you can’t change things up and try something new to test against. Here are some ideas and tips to try. Read More

Done correctly, A/B testing has numerous benefits, including better results for your email campaigns and more effective communication with your customers. As our coverage on this topic continues, here are three more things to keep in mind, to keep you from getting testy about A/B testing. Read More

Maybe it’s time to pull a Timberlake to bring some sexy back and spice up your email campaigns. Whether you want to shake things up or simply polish off the dullness – here are some ideas to make your campaigns shine. (Shine, yes, and perhaps perform even better.) Make your next email campaign an “ Read More

It used to be that I would preach to clients and colleagues about the value of testing and why they should test. Now I see a lot more testing going on and a lot of organizations excited about what optimization can do to improve their marketing results and their bottom line. It’s almost like testing Read More

As marketers we have become very familiar with the term phishing, a fraudulent attempt made to steal personal information. Primarily these attacks occur via email, appearing to come from a well-known organization asking for personal information – such as a credit card number, social security number Read More

In our most recent mobile opens report, we noted that 27% of nearly one billion emails opened were opened on a mobile device across numerous business verticals. For some brands, the number was over 40% of all commercial emails sent. In today’s highly mobile world, how your brand chooses to (or choo Read More

This information can be wonderfully helpful to consider when designing and writing messages, but this approach to preheaders can also help your desktop opens too. Sure, we all know about the Outlook preview pane, but webmail clients like Gmail also give readers a chance to preview what’s in their m Read More

About a year ago I wrote a couple of posts on tablet strategy. Those thoughts in many ways are still valid, though I’m always willing to change an opinion if and when new info becomes available. So for this post I thought it would be interesting to see what has changed in the world of… Read More